The PRIME Awards recognise excellence in the judicious, appropriate, safe and efficacious marketing of medicines in Australia. The PRIME Awards are important to our industry. By recognising outstanding work, we set a new benchmark that we can all aim to achieve. The PRIME Awards are organised and administered by Reed Business Information, the publishers of Australian Doctor, 6minutes, Pharmacy News and Specialist Updates together with a group of volunteers from the Australian Pharmaceutical industry.
Congratulations to the 2011 PRIME Award winners.
- Best Public Health Initiative – “TIME Program” sanofi-aventis with Pretium
- Best Single Advertisement – “Everything Else Can Wait” St Johns First Aid with Sudler & Hennessey Sydney
- Community Programs – “Fostering the Next Generation of Researchers” CSL Limited
- Education – “Insulin Leadership Summit” sanofi-aventis with Vivacity Health
- Excellence in Customer/Patient Support – “Accu:Chek Sweet Talk: My Life with Diabetes” Roche Products with Ogilvy Healthworld
- GPs Choice for Outstanding Pharmaceutical Company – Pfizer Australia
- Innovation Award – “Leading the Acid Resistance” Janssen-Cilag with Ward6
- Marketing Campaign – “Aricept: Rational Explanation HCP campaign” Pfizer Australia with McCann Healthcare
- New Product/Brand Launch Award – “Circadin: Sleep Well. Live Well” by Neurim Pharmaceuticals with et al Health Communications
- Pharmacists Choice for Outstanding Pharmaceutical Company – Boehringer Ingelheim
- PR Campaign – “Travelling Back Home?” sanofi Pasteur with Hill & Knowlton
- Sales Representative of the Year – William Griffiths – CSL Biotherapies
- Sales Team of the Year – The National Warner Chilcott Team
- Specialist Representative of the Year – David Hooke, Pfizer
- Young Achiever of the Year – Sarah Coleman – sanofi-aventis
