Campaigns dealing with the flood crisis, encouraging communities to help preserve their local environment and large-scale relocation projects were amongst the winners of the Public Relations Institute of Australia’s (PRIA) Golden Target Awards.
The awards presentation was held at Dockside, Cockle Bay Wharf in Sydney, recognised and celebrated this year’s outstanding PR and communication campaigns.
Jon Bisset, PRIA chief executive said: “The award recipients have demonstrated excellence and best practice – setting a new benchmark for, and demonstrating the continued growth of, the industry. The awards also provide invaluable case studies for those seeking to improve their practice or learn more about the profession.”
Finalists represented the work undertaken by consultancies, private businesses, government and community organisations and were judged on community practice, creativity and the successful adoption of emerging trends across sixteen categories. The award recipients for 2012 were:
Emergency / crisis communication
Winner: Greg Swain, Brisbane City Council – Brisbane City Council – January 2011 flood crisis communication
Highly Commended: Isabelle Johnson, Ergon Energy – Ergon Energy’s communication response to Cyclone Yasi
Highly Commended: Michelle Palmer, Powerlink Queensland – Cyclone Yasi: testing the transmission network
Commended: Kylie Casey, John Holland Proprietary Limited – John Holland flood crisis
Public affairs
Winner: Paul Richie, NSW Business Chamber – NSW Business Chamber’s 10 Big Ideas campaign
Highly Commended: Glen Turner, Cancer Council Australia – Getting behind bowel screening
Commended: Patrick Anderson from McClusky & Co Proprietary Limited – Dignity for chronic pain sufferers
Government sponsored campaigns
Winner: Susan Redden Makatoa, Senate SHJ – Evocities – live, work and invest in regional NSW
Highly Commended: Lisa Wheildon, Department of Primary Industries – Locust control starts at your place
Commended: Helen Hutchings, Phillips Group – River city blueprint forum
Commended: Hayley Kerrigan, Porter Novelli Sydney – Museum of Australian democracy – uncensored conversations speaker series
Consumer marketing and social marketing
Winner: Jackie Crossman, Crossman Communications – Biolane Green-Lipped Mussel Extract
Highly Commended: Michael Henderson from DEC Public Relations – PEDIGREE Adoption Drive 2010
Commended: Frances Dwyer from IMPACT Communications Australia – Rediscover the Pear: Evolving perceptions of pear varieties, versatility and the ‘Art of the Pear’
Internal communications
Winner: Eva Ford-Murphy, Leighton Contractors – HQ relocation communication plan
Highly Commended: Keren Cooksey, Q-COMP – From the inside out – creating a united working culture
Commended: Olga Kakourakis from Sunwater – SIMON: influencing and engaging through innovation
Commended: Mary Smiddy, Weber Shandwick – PawClub internal launch for Pfizer animal health
Community relations
Winner: Donna Marshall, PPR Queensland – Woolloongabba Sewer Capacity Upgrade
Highly Commended: Angela Bannerman, Ergon Energy – Look Up and Live
Commended award: Jane Won, John Holland Proprietary Limited – Darra to Springfield Transport Corridor – Stage 1
Health Organisations
Winner: Melanie Claessen, HBF – HBF run for a reason
Highly Commended: Kristen Bruce, VIVA! Communications Proprietary Limited – Granting PNH community the gift of life – funding secured for life-saving treatment
Commended: Lelde McCoy, Ogilvy Public Relations Worldwide and Suzi Clark, Organ and Tissue Authority – To donate life, discuss it today – OK
Environmental
Highly Commended: Sharon Ghatora from Taurus Marketing – Clean Up Australia Day 2011
Highly Commended: Frances Dwyer, IMPACT Communications Australia – Old phones, more ducks: evolving a quirky project into an integrated flagship campaign to drive mobile phone recycling
Corporate social responsibility
Winner: Robin Antrobus, Conoco Phillips – Telling the LNG story
Highly Commended: Tracey Jones, Creative Territory – Emergency NT
Commended: Keren Cooksey, Q-Comp – Q-COMP’s return to work assist
Special event / observance
Winner: Matt Buchanan from Pulse Communications, an Ogilvy Public Relations Worldwide Company – Launching Malaysian Kitchen Australia
Highly Commended: Susan Alvarez, Queensland Motorways – The second gateway bridge community day
Commended: Kelly Ward, Ogilvy Public Relations Worldwide – Reigniting the Brisbane Good Food and Wine Show
Commended: Robyn Sefiani, Sefiani Communications Group – The future of retail: Luxottica’s OPSM eye hub launch
Investor relations
Highly Commended: Anthony Fensom, BWH Communication – Carpentaria Exploration – striking a rich vein of support
Commended: Erin Taylor, Financial & Corporate Relations – Not all EFT’s are equal: an education campaign by iShares Australia
Low Cost / Pro Bono
Winner: Fionnuala Maye, Porter Novelli Sydney – Good Return’s 100 women campaign
Highly Commended: Corrie McLeod, Espresso Communications – Queensland floods
Commended: Caroline Siler, Keep Left PR – Channel 31 digital launch: ‘no more abominable snow…man’
Commended: Rochelle Burbury. Access Public Relations – Earth hour
